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International Marketing (DLMMARE)

Module Title: International Marketing

Module No.:

DLMMARE

Semester / Term:

--

Duration:

1 Semester

Module Type(s):

Pflicht

Regularly offered in:

WS, SS

Workload: 150 h

Credit Points: 5

Admission Requirements:

None

Language of Instruction:

Englisch

Contributing Courses to Module:

Workload:

150 h

Course Coordinator(s) / Tutor(s):

Please see the current list of tutors on the Learning Management System.

Module Director:

Prof. Dr. Maren Weber

References to Other Programs:

• Master General Management (GM-120)
• Master of Business Administration in Clinical Trial Management (CTM-90)
• Master Marketing Management (MMM-60/120)
• Master Personal Management (MPM-60/120)

References to Other Modules in the Program:

• Global Brand Management
• International Consumer Behavior
• Applied Marketing Research
• Sales and Pricing

Qualification and Educational Objectives of the Module:

This module introduces students to core marketing themes as they relate to international marketing. The main goal of the module is to enable students to arrive at sound marketing decisions based on well-formed methodologies specific to the international context. Students will learn to analyze independently chosen themes and case studies, and link these with key marketing concepts explained in the course materials. Students will critically examine and discuss these industry examples to consolidate their understanding of international marketing.

Course Content of the Module:

• Introduction to international marketing
• The international context of corporations
• International marketing strategies
• Features of the marketing-mix specific to the international context
• Trends in international marketing

Teaching Methods:

See the contributing course outline(s)

Literature:

See the contributing course outline(s)

Percentage of the Module Grade Relative to the Final Grade for the Program:

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Prerequisites to Qualify for Assessment:

Assessment:

See course outline(s)

Exam, 90 min (100%)