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International Marketing (DLMMARE)

Modulbezeichnung: International Marketing

Modulnummer:

DLMMARE

Semester:

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Dauer:

1 Semester

Modultyp:

Pflicht

Regulär angeboten im:

WS, SS

Workload: 150 h

ECTS Punkte: 5

Zugangsvoraussetzungen:

None

Unterrichtssprache:

Englisch

Kurse im Modul:

Workload:

150 h

Kurskoordinatoren/Tutoren::

Please see the current list of tutors on the Learning Management System.

Modulverantwortliche(r):

Prof. Dr. Maren Weber

Bezüge zu anderen Programmen:

• Master General Management (GM-120)
• Master of Business Administration in Clinical Trial Management (CTM-90)
• Master Marketing Management (MMM-60/120)
• Master Personal Management (MPM-60/120)

Bezüge zu anderen Modulen im Programm:

• Global Brand Management
• International Consumer Behavior
• Applied Marketing Research
• Sales and Pricing

Qualifikations- und Lernziele des Moduls:

This module introduces students to core marketing themes as they relate to international marketing. The main goal of the module is to enable students to arrive at sound marketing decisions based on well-formed methodologies specific to the international context. Students will learn to analyze independently chosen themes and case studies, and link these with key marketing concepts explained in the course materials. Students will critically examine and discuss these industry examples to consolidate their understanding of international marketing.

Lehrinhalt des Moduls:

• Introduction to international marketing
• The international context of corporations
• International marketing strategies
• Features of the marketing-mix specific to the international context
• Trends in international marketing

Lehrmethoden:

See the contributing course outline(s)

Literatur:

See the contributing course outline(s)

Anteil der Modulnote an der Gesamtabschlussnote des Programms:

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Prüfungszulassungsvoraussetzung:

Abschlussprüfungen:

See course outline(s)

Exam, 90 min (100%)